Discover Japan
Beyond the Usual.

Explore hidden places, local food, unforgettable experiences, and practical travel tips for discovering more of Japan.

Explore Japan

From iconic cities to places most travelers never see.

Tokyo cityscape in Japan

Tokyo

Tradition meets the future.

Kyoto temples in Japan

Kyoto

Temples, culture and timeless Japan.

Osaka cityscape in Japan

Osaka

Street food, nightlife and local energy.

Kyushu onsen in Japan

Kyushu

Volcanoes, hot springs and incredible food.

Hokkaido surrounded by mountains and nature

Hokkaido

Nature, snow and wide-open landscapes.

Hidden Japan

Hidden Japan

Discover places most travelers never see.

Traditional Japanese town surrounded by mountains and nature

Go Beyond Tokyo and Kyoto.

Japan is more than its famous cities.

From quiet mountain villages and seaside towns to local food, hot springs, festivals, and everyday experiences, there is another side of Japan waiting to be discovered.

Beyond Japan Guide helps you explore Japan with practical travel advice, local inspiration, and ideas for discovering places beyond the usual tourist routes.

Taste Japan

Discover Japan through its food.

Bowl of Japanese ramen with traditional toppings

Ramen

Discover one of Japan’s most loved comfort foods, from rich tonkotsu to lighter regional styles.

Explore Ramen →

Traditional Japanese sushi served with fresh fish and rice

Sushi

Explore Japan’s sushi culture, from casual local spots to traditional sushi counters.

Explore Sushi →

Traditional Japanese matcha tea served in a ceramic bowl

Matcha

Discover matcha, Japanese tea culture, and the many ways this iconic green tea is enjoyed.

Explore Matcha →

Experience Japan

More than sightseeing. Experience Japan.

Traditional Japanese onsen surrounded by nature

Onsen

Explore Onsen →

Traditional Japanese cultural experience

Culture

Explore Culture →

Beautiful natural landscape in Japan

Nature

Explore Nature →

Akihabara streets filled with anime and pop culture

Anime & Pop Culture

Explore Anime & Pop Culture →

Plan Your Japan Trip

Everything you need for a smoother journey through Japan.

First Time in Japan

Essential tips and practical advice for your first trip to Japan.

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Getting Around Japan

Learn how to use trains, buses, the Shinkansen, and other transportation in Japan.

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Money & Payments

What travelers should know about cash, cards, ATMs, and payments in Japan.

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eSIM & Internet

Stay connected in Japan
with helpful tips on eSIMs,
Wi-Fi, and mobile internet.

Read Guide →

Japanese Etiquette

Simple etiquette tips to help you travel respectfully and confidently in Japan.

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When to Visit Japan

Discover the best time to visit
with tips on seasons, weather,
and festivals across Japan.

Read Guide →

Japan Itineraries

Ready-made ideas for your Japan trip.

Traveling through Japan on a first-time itinerary

3 Days in Japan

Discover the best of Japan in just three days, perfect for travelers who want to make the most of a short trip.

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Traveling through Japan on a first-time itinerary

7 Days in Japan

A classic journey through Tokyo, Kyoto, and Japan’s must-see highlights.

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Traveling through Japan on a first-time itinerary

10 Days in Japan

Go beyond the major cities with extra time for culture, food, and local experiences.

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Traveling through Japan on a first-time itinerary

14 Days in Japan

Take your time and discover famous destinations alongside a deeper side of Japan.

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Discover Hidden Japan

Go beyond the usual tourist routes and discover another side of Japan.

Traditional waterfront houses in Ine, Kyoto

Ine, Kyoto

A peaceful seaside village where traditional wooden houses line the water.

Discover Ine →

Traditional hot spring town in Kurokawa Onsen, Kyushu

Kurokawa Onsen, Kumamoto

A mountain hot spring town known for traditional inns and outdoor baths.

Discover Kurokawa →

Coastal scenery in Ibusuki, Kagoshima

Ibusuki, Kagoshima

A laid-back coastal escape with hot springs, volcanic landscapes, and views of Mt. Kaimon.

Discover Ibusuki

Latest Stories

Fresh ideas and travel inspiration from across Japan.

Ready to Discover
More of Japan?

Find inspiring destinations, local food, unique experiences, and practical tips for planning your next trip to Japan.